dirk nowitzki is supposedly the most unmarketable player on the field; his awkward playing style, his German looks, his alleged “softness” and many other factors contribute to the ignorance of the fans and media. apparently, dirk nowitzkis endorsement deal with Nike (the only one he has!) is worth 500.000 $ a year; 16 times less than what LeBron James makes.
Now that he’s a champion though, things might turn around. This wholepage ad from Nike might be the start.