While we push on against the tidal shitwave, a viral marketing campaign for the upcoming film A Cure For Wellness actually turned fake news to their favour.Sites such as the Sacramento Dispatch, Houston Leader, Salt Lake City Guardian, the New York Morning Post and the Indianapolis Gazette were set up by 20th Century Fox, who made the film, to spread false stories that were picked up across social media, many about Donald Trump and the current administration, others about topics that get people talking, like abortion and vaccines. Interspersed with the stories were ads for A Cure For Wellness, and editorial call-outs for readers to engage with the stories on Twitter with the hashtag #acureforwellness. Basically, people were unknowingly contributing to a massive viral marketing campaign, while simultaneously adding to the fake news trash pile.One story from the Sacramento Dispatch, according to the Washington Post, was titled: “BOMBSHELL. Trump and Putin Spotted at Swiss Resort Prior to Election”. Another story claimed that Trump was refusing to give California federal support following a dam flood because of its “sanctuary cities”, where people can’t be prosecuted for violating federal immigration laws, and people have access to all services regardless of immigration status. This story was particularly well publicised, though was indeed false.
Source: How a film controversially created fake news to promote it | Dazed