yeahsara.com /

03.2011 / just do it.

a powerful picture which, in this context of revolution and power to the people, could be a great advertisement (for Nike). It has all the necessary details: massive photography and brand understatement. funny how a couple of years ago, we would have associated the RPG with terrorism, not freedom.

for me, the nikes make it look more realistic. like this could happen to me, too, or to my brothers. it’s not detached from what we know because the elements we share (ie clothes or fashion) are clearly visible. so there you go, nike. this is your chance for good ad context.

(Unordered)