nah : 07.2016 : Life-Hacks of the Poor and Aimless (Culture & Sociology)
Coca-Cola encourages us to “choose happiness.” Politicians take time out from building careers in the debris of democracy to remind us of the importance of regular exercise. Lifestyle bloggers insist to hundreds of thousands of followers that freedom looks like a white woman practicing yoga alone on a beach. One such image (on the @selflovemantras Instagram) informs us that “the deeper the self love, the richer you are.” That’s a charming sentiment, but landlords are not currently collecting rent in self-love.
Can all this positive thinking be actively harmful? Carl Cederström and André Spicer, authors of The Wellness Syndrome, certainly think so, arguing that obsessive ritualization of self-care comes at the expense of collective engagement, collapsing every social problem into a personal quest for the good life. “Wellness,” they declare, “has become an ideology.”