Why should we look? The payoffs for the nonrich civilian viewer are oddly perfunctory. After all of the social mythologies we’ve lovingly constructed to envelop the delusions of the 1 percent, this is the lurid end-of-the-rainbow payoff they’ve decided to lord over the rest of us—a fistful of watches, car interiors, and European spa photos? The content of Rich Kids of Instagram is less the aftermath of an imperial Roman bacchanal than the shamefaced hangover of an especially inane and oversexed (though well-appointed!) frat party. Around about the dozenth selfie featuring a buff and/or emaciated scion nestled into a private jet with a bottle of Cristal and a $10,000 clip of cash (“Always make sure to tip your pilot and co-pilot 10k. #rulesofflyingprivate”), you can’t help but wonder, “Is that all there is?”
via The Acquisitive Self, Minus the Self – The Baffler.