6. Why So Serious?Linking to gripe number one, the solemn faces behind the blogs are extremely amusing. How do people take the topics of shoes, apparel and music so seriously? How do people keep a straight face as they stand in front of stacks of orange boxes despite being of drinking age? I’ll never know. It’s all meant to be fun. It can be profitable and it can build careers, but if you’re being paid to write crap about products at least have fun with it. Engaging in overwritten explorations of how influencing operates? Give it up. Just enjoy the fact that people throw money at people for doing very little compared to anybody that works in the public sector, doing a proper job. In the event of a dirty bomb and the subsequent rebuild of mankind, you’re going to be low down on the pecking order. What we going to do? “Blog” a teaser of the crude rebuild of a health centre onto a piece of slate with a rock? Let’s enjoy this nonsense while it lasts.