youtube crafts its own special sound. you’d think there’s everything on there, but if you navigate through the recommendation bar like you’d consider navigation through TV channels – aka zapping – then you’d quickly realize that your selection is really narrowed down to what’s shown to you. however briefly, the pre-selected recommendations return to you, time and time again, based on what your taste may or may not be. the filter, the bubble; it’s everywhere. there’s no digital horizon. and we haven’t even started thinking about what national copyright restrictions do.

“the medium is the message” got a lot more complex, by the way.

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